Everything you need to know about advertising on the Varidhi platform.
Varidhi is an innovative advertising platform that prints custom brand labels and QR codes on water bottles, then distributes them across high-footfall locations such as cafes, shops, offices, and gyms. When consumers scan the QR code on the bottle, they are taken directly to the advertiser's digital content.
Traditional advertising competes for attention on screens. Varidhi's medium is physical — a bottle the consumer holds in their hands for minutes. There are no algorithms to fight, no ad blockers, and no competition for the same digital real estate. The brand is literally in the consumer's hand.
Varidhi is ideal for local businesses, D2C brands, e-commerce companies, educational institutions, healthcare providers, apps, and any business that wants to reach consumers in a memorable, physical way. It's especially effective for brands targeting a young, urban audience in specific geographic areas.
From design approval to first distribution, a campaign typically goes live within 7–10 business days. Rush options are available for urgent campaigns.
Yes. You can supply your own design files or work with our in-house design team. We will ensure the label meets print specifications and integrates the QR code naturally. All designs go through a quality check before printing.
Varidhi distributes bottles to our network of 350+ partner outlets including cafes, co-working spaces, gyms, clinics, retail shops, restaurants, and event venues. You can choose specific venue types or geographic zones to match your target audience.
You can update the destination URL of your QR code at any time without reprinting. For design changes to the label itself, changes apply to the next distribution batch.
Every campaign gets access to a personal analytics dashboard showing real-time scan data, geographic heatmaps, time-of-day engagement, device types, and click-through rates to your destination URL.
On average, our campaigns achieve a 3–8% scan rate per bottle distributed — significantly higher than digital ad click-through rates. Compelling label designs and targeted distribution can push this considerably higher.
Our Starter plan runs on a monthly basis with no long-term lock-in. Growth and Enterprise plans offer discounts for 3-month and 6-month commitments. You can cancel with 30 days notice at any time.
A one-time design and setup fee applies for the first campaign. Subsequent campaigns with the same label design incur no additional setup cost. Custom design work by our team is included in Growth and Enterprise plans.